Jotun Paints UAE, a leader in the regional paint manufacturing industry, has launched two innovative products within its premium ‘Jotashield’ range. These advanced exterior paints are specifically designed to provide long-lasting protection and superior color performance, developed by the company’s dedicated Research & Development (R&D) team based in the UAE. With a focus on durability and dust resistance, these new finishes aim to safeguard homes and buildings against the severe weather conditions prevalent in the region.
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Enhanced Durability and Aesthetic Appeal
In response to evolving market trends and customer needs, the Jotashield range now includes both smooth and textured finishes. These innovative paints are engineered to block dust particles from infiltrating the paint film, significantly enhancing the protection of exterior walls against the damaging effects of weathering and color fading. This feature reduces the frequency of maintenance required, allowing homeowners to enjoy their beautifully painted surfaces for longer periods.
Jotashield Eterna: The Smooth Finish
The smooth finish variant, Jotashield Eterna, is formulated using cutting-edge binder technology and weather-stable pigments, resulting in exterior walls that are not only visually appealing but also exceptionally resilient. Eterna is designed to maintain cleanliness for extended durations, incorporating advanced washability features alongside pioneering anti-dust technology. With a palette of over 500 colors, Eterna stands out for its active protective additives that combat free radicals generated by intense UV exposure, effectively slowing down the aging process of the paint. This product has received 15 quality assurance certifications from global third-party laboratories, covering various performance metrics such as CO2 diffusion, QUV accelerated weathering, water permeability, and salt spray resistance.
Jotashield Kanva: The Textured Finish
Introducing Jotashield Kanva, Jotun’s first heavy-textured premium exterior finish, this product offers a wide array of design possibilities, along with instant color-tinting options available in over 100 colors at Jotun stores. Engineered for efficiency, Kanva features a one-coat application that reduces labor costs while ensuring that dust buildup can be easily washed away. This capability preserves the vibrancy and clarity of its textured surfaces, maintaining their striking appearance over time.
Insight from Jotun Leadership
Christian Omvik, Regional Category Manager for Jotun MEIA, emphasized the company’s commitment to addressing specific market challenges. “When a challenge arises in our market, we set out to find a solution. Our regional headquarters in the UAE allows us to stay attuned to local market dynamics, enabling swift responses to emerging trends with innovative products like Jotashield Eterna and Kanva.”
Tina Helland, Regional R&D Director at Jotun, added, “There’s an unmet need for exterior products that not only offer aesthetic appeal but also last. Lasting beauty must include durability and resistance to the region’s dust-laden environment. We are proud to introduce these new products that tackle our customers’ exterior maintenance challenges. Leveraging our expertise and insights, we employed state-of-the-art technology to set new industry standards with unmatched dust resistance, simplified application, and optimal color performance.”
Availability
Jotashield Eterna and Kanva are now available in Jotun stores across the UAE, with plans to expand distribution to the rest of the GCC and Egypt by September 2023. For further information about this exciting new range, interested customers can visit Jotun’s official website.
